The name Le Locle seems to be a reliable ingredient of success.

 In addition to being the name of Tissot's headquarters and heritage, set in the Swiss Jura mountains, it is the name of an hugely popular collection of automatic watches.

 The models show an exquisite elegance, such as details such as Roman numerals and a traditional Le Locle signature that complete the image of classic elegance and conclude the day or night looks with a flourish.